Yes, you read that right. Not only have we redefined how fans interact with horse racing, but we've also appointed a literal horse to a top executive position. Move over, human execs - there's a new steed in town, and he’s ready to gallop his way into your hearts.

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The HRSE Horse’s characteristic determination and sense of adventure have been tested on his long journey to our stables, and we’re delighted to see him arrive eager for his new role as our very own racehorse. 

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Purchased by Zilliqa to demonstrate their support for our revolutionary new approach to fan engagement, The HRSE Horse isn't just any racehorse. He’s the equine embodiment of our fan utility token, $HRSE, and he’s here to take us on a wild ride through the intersections of real-world horse racing and blockchain technology. 

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Our new CRO is sure to “stirrup” some excitement on track, with his unique name marking him not only as the first racehorse to be owned by a blockchain but also a living symbol that crypto has now well and truly arrived on the racing scene.

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We’re not horsing around when it comes to redefining fan engagement and bridging the gap between the physical and digital spectator experience. This is embodied by how we’ll be allowing our community to select the colours and branding sported by our stylish CRO when he makes his appearance on the track.

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We are also exploring other exciting new ways to build engagement and rewards opportunities for members of The Winners Circle based on the performance of The HRSE Horse, such as using his race winnings to buy and burn $HRSE tokens, giving everyone in our community a reason to cheer for him on race day.

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While he is raring to storm out of the gates, our new CRO is still a bit too inexperienced to hit the track straight away, but we hope to see him making his race day debut next year! In the meantime, The HRSE Horse will stick to his role as our token’s ambassador in meatspace and continue making training montages to post on his social media.

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With the $HRSE Token Generation Event (TGE) now complete, we are ready to transform the horse racing fan experience with The Winners Circle app and free-to-play prediction game.

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Signing up for The Winners Circle allows you to earn $HRSE tokens by predicting race winners, and you can then use those tokens to influence decisions made by your favourite Racing League teams, buy racehorse ownership shares, score tickets to real-world races, and get discounts on exclusive merchandise.

So, saddle up and join us on this thrilling journey. Whether you're a racing aficionado or a blockchain enthusiast, The HRSE Horse is here to take you for a ride you won't soon forget. Keep your eyes on the track and your hearts in The Winners Circle, because with our new CRO, the future of fan engagement is galloping ahead at full speed.

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